Helping BookMyTaxi capture a larger audience with an online platform.
How we changed the experience around running errands through gofer.
Designing a platform that goes beyond just a dating app
Simplifying your everyday job search and service hunt
Helping BookMyTaxi capture a larger audience with an online platform.
How we changed the experience around running errands through gofer.
Designing a platform that goes beyond just a dating app
Simplifying your everyday job search and service hunt
Our team of business analysts played a crucial role in building the idea of “SwiftJobs” and giving a direction to the platform. When the client approached us with the idea he wasn’t very clear about what exactly he wanted to build.
Our team suggested that we create a free and secure platform that offered paid services between individuals. The vision was to bring different people together, ones who offer services and the ones who seek them, by making it easy to pinpoint everyday tasks or services in local communities. The foundation of the idea being “by helping each other, we can call benefit”.
The biggest challenge of the project was to identify user personas and map out the user journey as they were highly crucial for the successful implementation of the idea.
We realised there wasn’t any specific target audience and the app would be used by a different set of users belonging to different demographics, so it was crucial to design it in a way that it would be relevant and easy to use for everyone.
After a detailed listing out of all the features and requirement gathering for the project, our team of UX consultants and UI architects helped design a highly responsive and intuitive mobile and web app.
To achieve simplicity and place information at the center of our design we started off by sketching out wireframes. This helped us capture the exact requirements and make a skeleton of the actual product.
Next we worked on the interface and visual design of the app. We created a design that would not be too overwhelming yet grab the users attention. A combination of blue and white color schemes were picked to make it eye catchy and elegant.
The blue gradients worked perfectly across the white background. With just a dash of few colors and a cloud theme that complimented the overall aesthetics, we finally completed the design.
For us good design means that relevant information is provided at the right time and with minimum efforts. We wanted our users to reach their desired goal with utmost ease so we designed some core UX features.
We wanted to create a community through SwiftJobs, so we allowed the users to easily switch from a job provider to a service seeker and vice versa. This made the platform more viable and efficient for everyone involved and was a winning feature of the platform.
To build SwiftJobs we used React Native development which is a framework that supports both iOS and Android. This would help the client reach as many potential users as possible and the reusable components of React also made it a very cost-effective platform.
We developed an intuitive storefront in ReactJS to give life to our designs. We used NodeJS for end to end easy Backend API management. An additional benefit of automated unit cases for easy bug testing made the platform extremely impressive in terms of functionality.
The final take away
After working on creating various types of job portals including white collar and blue collar jobs, this project was a stand out for us as it catered to an industry area that desperately needed a platform like this. The takeaway for our entire team was how beneficial it really was to instantly hire service providers and how to help these service providers meet potential clients on a daily basis, all so with just a few clicks.
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